Posts Tagged ‘Global Views Showroom’

Tangerine Dreaming

Robert Wilson Associates ShowroomI was doing some furniture shopping at the 200 Lex building last Friday and I was reminded anew about the power of color to move people. I saw a lot of Spring colors and plenty of the new NOW color.

For some time I have been getting glimpses of this really powerful reddish orange, first bits and pieces and then more and more and then Whammo!Robert Wilson Associates Showroom

From the Pantone folks:

Pantone Reveals Color of the Year for 2012:

PANTONE 17-1463 Tangerine Tango

Dance into the New Year with this vivacious and appealing reddish orangeTangerine

CARLSTADT, N.J., Dec. 8, 2011 – Pantone LLC, an X-Rite company (NASDAQ: XRIT), and the global authority on color and provider of professional color standards for the design industries, today announced PANTONE® 17-1463 Tangerine Tango, a vivacious, enticing hue, as the color of the year for 2012.

Tangerine Tango, a spirited reddish orange, continues to provide the energy boost we need to recharge and move forward.

For more than a decade, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design.Robert Wilson Associates

This new color it seems is everywhere. One of the showrooms I visited, Global Views, has gotten the message loud and clear. Their showroom was an homage to this delicious color. But it becomes, as Pantone tells us, a driving force. Not only do I see it in the home furnishings and apparel market, but as a back drop color in ads, like Gap Kids.

I have always been excited about color, as an artist I loved mixing it and creating with it, and as a textile designer creating various colorways for different patterns was always a welcome challenge. When I worked at Gear with Raymond Waites, I remember him telling us how important color was in selling the fabric.  No matter how fantastic the design, it was the color that moved the consumer. “90% of the appeal is the color” I remember him telling us in a design meeting.

Spring Colors

As an interior designer I know firsthand how much change a coat of paint can bring in a room. Color shifts things in a major way, sets mood and tone. Just a few nights ago I ran into a client from a few years back who told me she still loves the custom color I made for her dining room.

Bloomingdales Window

Our appetite for color seems to change seasonally. In addition to the new NOW color of tangerine, I see the Easter colors being trotted out as well. They remind us of Spring and are fresh and welcome after a dreary winter. They come to us naturally in the flowering trees and early spring flowers. I am ready to bring the flowers inside and enjoy the Season’s color in my home, while wearing my Tangerine Tango t-shirt.